Arabian Oud is the largest Arabian fragrance retailer in the world, specializing in incense and oil perfumes. It is a prominent and trusted name with over 25 years of expertise in the production of authentic scents. London was selected as a base so as to sufficiently expand representation of this heritage. Thus Arabian Oud does not just market a product, it sells an element of Middle Eastern culture and tradition. The company is therefore, proud of holding a forte in Europe.