Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, and BCBGMAXAZRIA was born. Lubov Azria, Chief Creative Officer of BCBGMAXAZRIAGROUP and Max’s wife, joined the company as a designer in 1991 and was named Creative Director in 1996.
Under Lubov’s influence, BCBGMAXAZRIA has become one of America’s leading design houses, with collections that span evening, cocktail dresses, sportswear s eparates, handbags, small leather goods and licensed outerwear, footwear, hats and swimwear. In 1998, BCBGMAXAZRIAGROUP acquired the esteemed Hervé Léger fashion house.
The Azrias relaunched the label in early 2007 with their own designs which were quickly embraced by celebrities. Today, BCBGMAXAZRIAGROUP has more than 570 BCBGMAXAZRIA retail boutiques worldwide, each serving as a consummate showcase for women’s ready-to-wear and accessory collections. There are currently over 175 BCBGMAXAZRIA boutiques in the United States itself.