From unconventional PC startup to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer.
Dell Inc. (stylized as DELL) was an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that developed, sold, repaired, and supported computers and related products and services. Eponymously named after its founder, Michael Dell, the company was one of the largest technological corporations in the world, employing more than 103,300 people worldwide.
Dell sold personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players, and electronics built by other manufacturers. The company was well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its “build-to-order” or “configure to order” approach to manufacturing—delivering individual PCs configured to customer specifications. Dell was a pure hardware vendor for much of its existence, but with the acquisition in 2009 of Perot Systems, Dell entered the market for IT services. The company has since made additional acquisitions in storage and networking systems, with the aim of expanding their portfolio from offering computers only to delivering complete solutions for enterprise customers.