DSQUARED2 is founded by Dean and Dan Caten (born Dean and Dan Catenacci) are identical twin brothers, fashion designers in 1994 In 991 the brothers moved to Milan, Italy where they worked as designers for the house of Gianni Versace, and denim brand Diesel, the latter of which funded and launched their namesake brand.
They debuted their men’s collection in 1994, and in 2003, they launched a women’s collection and a men’s underwear collection.The brothers are known for designing clothes and staging elaborate fashion shows. They design men’s and women’s apparel, men’s and women’s footwear, fragrances, and cosmetics. In 2013, the Dsquared2 brand had a brand turnover of about €200 million.
In June 2007, the first DSquared2 flagship was opened in Milan’s fashion district. Stores have also opened in St Moritz, Athens, Mykonos, Capri, Istanbul, Kiev, Cannes, Singapore, Paris, Nicosia and Hong Kong.In March 2015, DSquared opened their first flagship store in London.