Forever 21 is an American fashion retailer founded in Los Angeles, California in 1984 by Won Chang and his wife Jin Sook Chang. Originally known as Fashion 21, the brand began as a 900 square foot store in Los Angeles in 1984, and has grown to sell their clothing lines Forever 21, XXI Forever, Love 21, and Heritage in over 600 stores in the Americas, Asia, the Middle East, and the UK.
The brand is known for its trendy offerings and its economical pricing. and sells clothing, accessories, and beauty products for women, men, and girls. Sharaf DG is responsible for Forever 21’s presence in the Middle East.