GUESS was established in 1981 by the Marciano brothers -Paul and Maurice Marciano , who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim.
Today the brand is an American upscale clothing brand and retailer One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdale’s was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours.
This was the beginning of a long success story.The Marcianos vision moved the brand into new frontiers. GUESS became a symbol of a young, sexy, and adventurous lifestyle. They also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.