Orchestra was founded by Chantal and Pierre Mestre in 1995. Their aim was to create a children’s clothing brand and develop a unique distribution model.Orchestra started by opening a few small branch stores, then developed its franchise business from 1999 onwards. In 2006, the concept changed, with the development of out-of-town stores. These “Big Orchestra” stores featured a wider selection of products and offered more services. From 2006 to 2009, Orchestra continued to develop its out-of-town stores near French cities, as well as expanding into seven new countries. In 2009, in response to constant promotions and flash sales, and consumer confusion about the real price of products, Orchestra revolutionized the consumer model by introducing a permanent discount and benefit system for its customers: Club Orchestra.
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About OrchestraKids Clothing AED 50 onwards
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