Skechers story begins 1992 in a California beach house. The brand’s early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children.
Skechers makes an effort to maintain a trendy and stylish brand image by using celebrity-driven advertising, and has promoted its product with The Voice television show winner Danielle Bradbery, TV personality Brooke Burke-Charvet, marathon runner Meb Keflezighi, quarterback Joe Montana, and entrepreneur Mark Cuban. The company offers two distinct footwear categories: a lifestyle division that includes the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes GOrun and GOwalk footwear.
Through licensing agreements, the company offers branded apparel, bags, watches, eyewear and additional merchandise. Skechers has an extensive network of global distributors that sell its product in over 120 countries and territories, and nearly 900 Skechers stores around the world. The Kids store is located at Dubai Mall and caters exclusively to kids footwear,