Fans of the popular Harry Potter franchise can now experience the magic of the Wizarding World through a pop-up shop opening at the Mall of the Emirates on February 10, 2023. Brought to the UAE by entertainment and gaming fan platform, Fandom, the 140-square-meter store will be open daily from 4pm until February 3, 2024.
Visitors to the store can browse a range of themed products, including clothing, toys, souvenirs, sweets, and notebooks. They can also participate in Harry Potter-inspired activities, such as choosing a wand, trying on a Hogwarts robe, eating a chocolate frog, and taking a picture at a mock-up of the famous Platform 9¾. Additionally, fans dressed in Harry Potter costumes have a chance to win prizes from the shop.
The pop-up is a preview of the much-anticipated Wizarding World of Harry Potter theme park at the Warner Bros World Abu Dhabi, which is being developed by Warner Bros Discovery’s Global Themed Entertainment and Yas Island developer Miral. However, no official opening date has been announced yet.
Inspired by the flagship Wizarding World store in New York, the Wizarding World Shop at the Mall of the Emirates will offer a unique experience for fans of the timeless series. With the release of the new video game, “Hogwarts Legacy,” which allows players to assume the role of a fifth-year student in an open-world gameplay, the magic of Harry Potter continues to captivate its worldwide fans through various spin-off experiences.