UAE’s first NBA Store has opened at Abu Dhabi’s Yas Mall. The opening has coincided with the historic preseason games between Milwaukee Bucks and Atlanta Hawks on Thursday.
The more than 500sq.m. interactive retail and community space features a wide range of authentic NBA merchandise and memorabilia, including current and former player jerseys, fan apparel, headwear, footwear, basketballs and accessories. The store features exclusive NBA Abu Dhabi-branded apparel and novelties, as well as a customisation area where fans can personalise NBA jerseys.
The brick-and-mortar store is being operated by Al Mana Fashion Group. It is the second NBA Store in the Middle East after Doha.
Also, later this month, the league’s first e-commerce site NBAStoreME.com dedicated to fans in the Middle East will be launched.